{"id":1000,"date":"2021-03-20T19:04:50","date_gmt":"2021-03-20T18:04:50","guid":{"rendered":"https:\/\/ptbrio.pl\/cyber\/?page_id=1000"},"modified":"2021-03-25T11:17:42","modified_gmt":"2021-03-25T10:17:42","slug":"milego-dzionka-i-pysznej-kawusi-baby-boomers-rekiny-digitalu-w-pandemii-czy-to-twoja-najwazniejsza-grupa-docelowa","status":"publish","type":"page","link":"https:\/\/ptbrio.pl\/cyber\/milego-dzionka-i-pysznej-kawusi-baby-boomers-rekiny-digitalu-w-pandemii-czy-to-twoja-najwazniejsza-grupa-docelowa\/","title":{"rendered":"\u201eJu\u017c mnie nie pytaj\u0105 czy mam 12 groszy&#8221; &#8211; czyli jak pokolenie Baby Boomers odnalaz\u0142o si\u0119 w digitalu podczas pandemii i dlaczego nie spotkamy si\u0119 z nimi na Tiktoku?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1000\" class=\"elementor elementor-1000\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d1a3d1 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4d1a3d1\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ae0eb9e\" data-id=\"ae0eb9e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-cbcc8a5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cbcc8a5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4e0f645\" data-id=\"4e0f645\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ee2275 giz_abstrakt_title elementor-widget elementor-widget-text-editor\" data-id=\"2ee2275\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\u201eJu\u017c mnie nie pytaj\u0105 czy mam 12 groszy&#8221; &#8211; czyli jak pokolenie Baby Boomers odnalaz\u0142o si\u0119 w digitalu podczas pandemii i dlaczego nie spotkamy si\u0119 z nimi na Tiktoku?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7db6863 giz_abstrakt_sesja elementor-widget elementor-widget-text-editor\" data-id=\"7db6863\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSesja <strong>Zdalno\u015b\u0107 w zachowaniach konsumpcyjnych<\/strong>, godz. 13:10\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-159e908 elementor-widget elementor-widget-text-editor\" data-id=\"159e908\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t#BabyBoomers, #akceleracja, #zmiany, #TGI, #media, #pandemia, #digitalizacja, 3\u017ar\u00f3d\u0142ainformacji \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-761ae02 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"761ae02\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cacde79\" data-id=\"cacde79\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-aa129a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aa129a2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b06791a\" data-id=\"b06791a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc0f8da elementor-widget elementor-widget-text-editor\" data-id=\"cc0f8da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMy\u015bl przewodnia wyst\u0105pienia:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4239c67 elementor-widget elementor-widget-text-editor\" data-id=\"4239c67\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPandemia przy\u015bpieszy\u0142a wiele proces\u00f3w \u2013 jednym z\u00a0nich jest digitalizacja pokolenia Baby Boomers\u2019\u00f3w. Szeroko rozumiani seniorzy w\u00a0\u015bwiat digitalu weszli ju\u017c dawno, ale to rzeczywisto\u015b\u0107 covidowa wymusi\u0142a na nich zmian\u0119 sposobu konsumpcji medi\u00f3w tradycyjnych i\u00a0online\u2019owych, a tak\u017ce pozwoli\u0142a doceni\u0107 wygod\u0119 internetowych zakup\u00f3w i\u00a0elektronicznych p\u0142atno\u015bci. Akceleracja obecno\u015bci senior\u00f3w w\u00a0Internecie niesie ze sob\u0105 szereg pyta\u0144. Jak sobie radz\u0105? Jakie tre\u015bci s\u0105 przez nich najbardziej lubiane? Czy wydawcy, producenci i\u00a0marki powinny wspiera\u0107 to pokolenie i\u00a0zacz\u0105\u0107 na nich koncentrowa\u0107 swoje dzia\u0142ania? z\u00a0jakich \u017ar\u00f3de\u0142 informacji online korzystaj\u0105 seniorzy? Co wzbudza ich zaufanie a co sceptycyzm w\u00a0nowym digitalowym \u015brodowisku? Czy zmiany wywo\u0142ane pandemi\u0105 zostan\u0105 z\u00a0nimi na trwa\u0142e, czy to raczej jednorazowa przygoda wymuszona przez \u201ewy\u017csz\u0105 konieczno\u015b\u0107\u201d\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f9b2da elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5f9b2da\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1c083f elementor-widget elementor-widget-text-editor\" data-id=\"e1c083f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tKorzy\u015bci:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-288b752 elementor-widget elementor-widget-text-editor\" data-id=\"288b752\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMamy do\u015bwiadczenie w analizie zachowa\u0144 pokole\u0144. Wiedza zgromadzona w Kantarze na temat pokole\u0144 w badaniach takich jak: <a href=\"http:\/\/genzet.kantarcreativehouse.pl\/\" target=\"_blank\">Gen Zet<\/a>, czy <a href=\"http:\/\/silverbook2019.kantarcreativehouse.pl\" target=\"_blank\">SilverBook<\/a> i wiedza ta zostanie wykorzystana w wyst\u0105pieniu \nPoka\u017cemy, \u017ce Baby Boomers to grupa, kt\u00f3rej nie nale\u017cy pomija\u0107 okre\u015blaj\u0105c grupy docelowe dzia\u0142a\u0144 \u2013 a wr\u0119cz odwrotnie, trzeba przyjrze\u0107 si\u0119 jej dok\u0142adniej, zrozumie\u0107 i przygotowa\u0107 na jej co raz wi\u0119ksz\u0105 obecno\u015b\u0107 w digitalu.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b61d00f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b61d00f\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0abb212 elementor-widget elementor-widget-text-editor\" data-id=\"0abb212\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNowe oryginalne tre\u015bci wyst\u0105pienia:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0da4736 elementor-widget elementor-widget-text-editor\" data-id=\"0da4736\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWyst\u0105pienie b\u0119dzie oparte na niepokazywanej wcze\u015bniej analizie danych Target Group Index, kt\u00f3ra zostanie opublikowana w&nbsp;raporcie: Jak odnale\u017a\u0107 porz\u0105dek w&nbsp;chaosie? Zachowania r\u00f3\u017cnych generacji w&nbsp;czasach zarazy. w&nbsp;wyst\u0105pieniu poka\u017cemy jak zmieni\u0142y si\u0119 zachowania mediowe os\u00f3b 57+w pandemii.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdddf97 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"bdddf97\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8df4c87 elementor-widget elementor-widget-text-editor\" data-id=\"8df4c87\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBadania na kt\u00f3rych opiera si\u0119 wyst\u0105pienie:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63f54ca elementor-widget elementor-widget-text-editor\" data-id=\"63f54ca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAnaliza Target Group Index, kt\u00f3ra zostanie opublikowana w&nbsp;raporcie: &#8222;Jak odnale\u017a\u0107 porz\u0105dek w&nbsp;chaosie? Zachowania r\u00f3\u017cnych generacji w&nbsp;czasach zarazy&#8221;. Pokazuje zmiany zachowa\u0144 w&nbsp;konsumpcji medi\u00f3w w&nbsp;pandemii\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a205149 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a205149\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b50a37 elementor-widget elementor-widget-text-editor\" data-id=\"7b50a37\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tJaki charakter mia\u0142y badania ze wzgl\u0119du na metody\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ff7a5a elementor-widget elementor-widget-text-editor\" data-id=\"0ff7a5a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n        <li>ilo\u015bciowe,<\/li>\n \t<li>jako\u015bciowe,<\/li>\n \t<li>analiza danych<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1a0cf4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d1a0cf4\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59b3af0 elementor-widget elementor-widget-text-editor\" data-id=\"59b3af0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDodatkowe informacje:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-887d9e0 elementor-widget elementor-widget-text-editor\" data-id=\"887d9e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPostaramy si\u0119 odczarowa\u0107 stereotyp Baby Boomers\u00f3w, kt\u00f3rzy w&nbsp;pandemii radz\u0105 sobie \u015bwietnie, poszerzaj\u0105 swoje digitalowe horyzonty i&nbsp;staj\u0105 si\u0119 co raz wa\u017cniejsz\u0105 grup\u0105 konsument\u00f3w.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c6e2c82\" data-id=\"c6e2c82\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23d5857 elementor-hidden-desktop elementor-hidden-tablet elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"23d5857\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abfc97c elementor-widget elementor-widget-image\" data-id=\"abfc97c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/ptbrio.pl\/cyber\/wp-content\/uploads\/2021\/03\/4_2_Ambrozewicz_Malgorzata.jpg\" class=\"attachment-full size-full wp-image-902\" alt=\"\" srcset=\"https:\/\/ptbrio.pl\/cyber\/wp-content\/uploads\/2021\/03\/4_2_Ambrozewicz_Malgorzata.jpg 300w, https:\/\/ptbrio.pl\/cyber\/wp-content\/uploads\/2021\/03\/4_2_Ambrozewicz_Malgorzata-150x150.jpg 150w, https:\/\/ptbrio.pl\/cyber\/wp-content\/uploads\/2021\/03\/4_2_Ambrozewicz_Malgorzata-100x100.jpg 100w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9e2ebd animated-fast elementor-invisible elementor-widget elementor-widget-image\" data-id=\"e9e2ebd\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;bounceIn&quot;,&quot;_animation_delay&quot;:1000}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/ma%C5%82gorzataambro%C5%BCewicz\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"91\" height=\"30\" src=\"https:\/\/ptbrio.pl\/cyber\/wp-content\/uploads\/2021\/01\/linkedin2.png\" class=\"attachment-full size-full wp-image-232\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-089c826 giz_abstrakt_name elementor-widget elementor-widget-text-editor\" data-id=\"089c826\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMa\u0142gorzata Ambro\u017cewicz\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c88f505 giz_abstrakt_firma elementor-widget elementor-widget-text-editor\" data-id=\"c88f505\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tKantar\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdc194f elementor-widget elementor-widget-text-editor\" data-id=\"bdc194f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNa co dzie\u0144 zajmuje si\u0119 badaniami Brand Lift Insights, Context Lab czy CrossMedia, gdzie wspiera najwi\u0119ksze polskie marki w&nbsp;podejmowaniu decyzji dotycz\u0105cych optymalizacji dzia\u0142a\u0144 reklamowych. Pasjonatka digitalu z&nbsp;certyfikatem DIMAQ, cz\u0142onek grupy roboczej Content Marketing w&nbsp;IAB. Fanka CSRu i&nbsp;projekt\u00f3w spo\u0142ecznych. Po godzinach pomaga studentom z&nbsp;ca\u0142ego kraju w&nbsp;tworzeniu innowacji spo\u0142ecznych.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f501eb0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f501eb0\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b30bc8 elementor-widget elementor-widget-image\" data-id=\"0b30bc8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/ptbrio.pl\/cyber\/wp-content\/uploads\/2021\/03\/4_2_Klobuszewska_Maja.png\" class=\"attachment-full size-full wp-image-903\" alt=\"\" srcset=\"https:\/\/ptbrio.pl\/cyber\/wp-content\/uploads\/2021\/03\/4_2_Klobuszewska_Maja.png 300w, https:\/\/ptbrio.pl\/cyber\/wp-content\/uploads\/2021\/03\/4_2_Klobuszewska_Maja-150x150.png 150w, https:\/\/ptbrio.pl\/cyber\/wp-content\/uploads\/2021\/03\/4_2_Klobuszewska_Maja-100x100.png 100w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc9caa4 animated-fast elementor-invisible elementor-widget elementor-widget-image\" data-id=\"dc9caa4\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;bounceIn&quot;,&quot;_animation_delay&quot;:1000}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/maja-k%C5%82obuszewska-4a4564a2\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"91\" height=\"30\" src=\"https:\/\/ptbrio.pl\/cyber\/wp-content\/uploads\/2021\/01\/linkedin2.png\" class=\"attachment-full size-full wp-image-232\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6aa3057 giz_abstrakt_name elementor-widget elementor-widget-text-editor\" data-id=\"6aa3057\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMaja K\u0142obuszewska\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe90209 giz_abstrakt_firma elementor-widget elementor-widget-text-editor\" data-id=\"fe90209\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tKantar\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8a3b47 elementor-widget elementor-widget-text-editor\" data-id=\"a8a3b47\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tJestem psycholo\u017ck\u0105 i&nbsp; badaczk\u0105 ilo\u015bciow\u0105. Prac\u0119 w&nbsp;badaniach zaczyna\u0142am od projekt\u00f3w o&nbsp;tematyce spo\u0142ecznej, a nast\u0119pnie do\u0142\u0105czy\u0142am do zespo\u0142u bada\u0144 marketingowych. Do\u015bwiadczenie zdobywa\u0142am pracuj\u0105c przy badaniach trackingowych, w&nbsp;tym trackingach mi\u0119dzynarodowych, z&nbsp;wielu bran\u017c (m.in. FMCG, kosmetycznej, farmaceutycznej). Od kilku lat analizuj\u0119 zachowania i&nbsp;postawy polskich konsument\u00f3w przy u\u017cyciu danych z&nbsp;badania Target Group Index, czyli standardu \u0142\u0105cz\u0105cego pomiar konsumpcji kategorii i&nbsp;marek, styl\u00f3w \u017cycia oraz medi\u00f3w. Jestem wsp\u00f3\u0142autork\u0105 raportu Silverbook 2019 przygotowanego przez Kantar Polska i&nbsp;Krajowy Instytut Gospodarki Senioralnej.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u201eJu\u017c mnie nie pytaj\u0105 czy mam 12 groszy&#8221; &#8211; czyli jak pokolenie Baby Boomers odnalaz\u0142o si\u0119 w digitalu podczas pandemii i dlaczego nie spotkamy si\u0119 z nimi na Tiktoku?Sesja Zdalno\u015b\u0107 w zachowaniach konsumpcyjnych, godz. 13:10#BabyBoomers, #akceleracja, #zmiany, #TGI, #media, #pandemia, #digitalizacja, 3\u017ar\u00f3d\u0142ainformacji My\u015bl przewodnia wyst\u0105pienia:Pandemia przy\u015bpieszy\u0142a wiele proces\u00f3w \u2013 jednym z\u00a0nich jest digitalizacja pokolenia Baby &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/ptbrio.pl\/cyber\/milego-dzionka-i-pysznej-kawusi-baby-boomers-rekiny-digitalu-w-pandemii-czy-to-twoja-najwazniejsza-grupa-docelowa\/\"> <span class=\"screen-reader-text\">\u201eJu\u017c mnie nie pytaj\u0105 czy mam 12 groszy&#8221; &#8211; czyli jak pokolenie Baby Boomers odnalaz\u0142o si\u0119 w digitalu podczas pandemii i dlaczego nie spotkamy si\u0119 z nimi na Tiktoku?<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1000","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/ptbrio.pl\/cyber\/wp-json\/wp\/v2\/pages\/1000","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ptbrio.pl\/cyber\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ptbrio.pl\/cyber\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ptbrio.pl\/cyber\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ptbrio.pl\/cyber\/wp-json\/wp\/v2\/comments?post=1000"}],"version-history":[{"count":16,"href":"https:\/\/ptbrio.pl\/cyber\/wp-json\/wp\/v2\/pages\/1000\/revisions"}],"predecessor-version":[{"id":1843,"href":"https:\/\/ptbrio.pl\/cyber\/wp-json\/wp\/v2\/pages\/1000\/revisions\/1843"}],"wp:attachment":[{"href":"https:\/\/ptbrio.pl\/cyber\/wp-json\/wp\/v2\/media?parent=1000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}