{"id":934,"date":"2021-03-20T17:04:06","date_gmt":"2021-03-20T16:04:06","guid":{"rendered":"https:\/\/ptbrio.pl\/cyber\/?page_id=934"},"modified":"2021-03-22T13:44:39","modified_gmt":"2021-03-22T12:44:39","slug":"badania-uzytecznosci-w-nowej-rzeczywistosci","status":"publish","type":"page","link":"https:\/\/ptbrio.pl\/cyber\/badania-uzytecznosci-w-nowej-rzeczywistosci\/","title":{"rendered":"Badania u\u017cyteczno\u015bci w nowej rzeczywisto\u015bci"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"934\" class=\"elementor elementor-934\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d1a3d1 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4d1a3d1\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ae0eb9e\" data-id=\"ae0eb9e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-cbcc8a5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cbcc8a5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4e0f645\" data-id=\"4e0f645\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ee2275 giz_abstrakt_title elementor-widget elementor-widget-text-editor\" data-id=\"2ee2275\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBadania u\u017cyteczno\u015bci w nowej rzeczywisto\u015bci\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7db6863 giz_abstrakt_sesja elementor-widget elementor-widget-text-editor\" data-id=\"7db6863\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSesja <strong>Zdalno\u015b\u0107 w badaniach<\/strong>, godz. 11:30\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-159e908 elementor-widget elementor-widget-text-editor\" data-id=\"159e908\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t#testyux, #pandemia, #nowarzeczywistosc, #szanseipulapki, #g\u0142osrespondenta, #g\u0142osrekrutera\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-761ae02 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"761ae02\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cacde79\" data-id=\"cacde79\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-aa129a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aa129a2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b06791a\" data-id=\"b06791a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc0f8da elementor-widget elementor-widget-text-editor\" data-id=\"cc0f8da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMy\u015bl przewodnia wyst\u0105pienia:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4239c67 elementor-widget elementor-widget-text-editor\" data-id=\"4239c67\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBadania u\u017cyteczno\u015bci maj\u0105 swoj\u0105 specyfik\u0119 \u2013 s\u0105 silnie wpisane w&nbsp;proces projektowania nowych rozwi\u0105za\u0144, wymagaj\u0105 odpowiedniego \u015brodowiska, sposobu moderowania, nastawienia respondenta, udzia\u0142u strony klienta, projektant\u00f3w. Innymi s\u0142owy odpowiedniej organizacji i&nbsp;prowadzenia projektu.\nZ jednej strony, testy u\u017cyteczno\u015bci ju\u017c od dawna by\u0142y prowadzone r\u00f3wnie\u017c w&nbsp;formie zdalnej i&nbsp;przestawienie ich na ten tryb nie wymaga\u0142o wywa\u017cania otwartych drzwi. z&nbsp;drugiej jednak strony, pandemia szerzej wp\u0142yn\u0119\u0142a na ka\u017cdy z&nbsp;wymienionych powy\u017cej obszar\u00f3w \u2013 zmieni\u0142a niemal\u017ce ka\u017cdy aspekt bada\u0144 UX \u2013 od rekrutacji, przez moderowanie, a\u017c po ocen\u0119 istotno\u015bci obserwacji i&nbsp;ich analiz\u0119.\nNasza prezentacja to opowie\u015b\u0107 o&nbsp;perspektywie badaczy, rekruter\u00f3w i&nbsp;respondent\u00f3w. To szansa, aby sprawdzi\u0107 i&nbsp;zrozumie\u0107 czego nie wiedz\u0105 badacze, z&nbsp;czym mierz\u0105 si\u0119 rekruterzy, dlaczego respondenci uczestnicz\u0105 obecnie w&nbsp;badaniach UX oraz jak te wszystkie czynniki mog\u0105 rzutowa\u0107 na uzyskiwane wyniki.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f9b2da elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5f9b2da\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1c083f elementor-widget elementor-widget-text-editor\" data-id=\"e1c083f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tKorzy\u015bci:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-288b752 elementor-widget elementor-widget-text-editor\" data-id=\"288b752\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPomimo ju\u017c niemal roku funkcjonowania bran\u017cy bada\u0144 UX w&nbsp;warunkach wymuszonej zdalno\u015bci g\u0142\u0119bsze zrozumienie wp\u0142ywu obecnych reali\u00f3w na realizacj\u0119 test\u00f3w u\u017cyteczno\u015bci dopiero si\u0119 krystalizuje. Analiza dzisiejszych trend\u00f3w (praca zdalna, deprywacja kontakt\u00f3w spo\u0142ecznych i&nbsp;czasu sp\u0119dzanego poza domem, nuda i&nbsp;wi\u0119ksza podatno\u015b\u0107 na depresj\u0119, nowe rozwi\u0105zania i&nbsp;oprogramowanie, ograniczenia sprz\u0119towe i&nbsp;technologiczne u\u017cytkownik\u00f3w) po\u0142\u0105czona z&nbsp;naszymi wnioskami dotycz\u0105cymi test\u00f3w u\u017cyteczno\u015bci pomog\u0105 lepiej zrozumie\u0107 istniej\u0105ce szanse i&nbsp;zagro\u017cenia w&nbsp;obszarze UX.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b61d00f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b61d00f\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0abb212 elementor-widget elementor-widget-text-editor\" data-id=\"0abb212\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNowe oryginalne tre\u015bci wyst\u0105pienia:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0da4736 elementor-widget elementor-widget-text-editor\" data-id=\"0da4736\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>Jak stare przyzwyczajenia z\u00a0test\u00f3w UX sprawdzaj\u0105 si\u0119 w\u00a0nowej rzeczywisto\u015bci?<\/li>\n \t<li>Jakie nowe pu\u0142apki i\u00a0szanse musimy uwzgl\u0119dni\u0107 projektuj\u0105c testy UX?<\/li>\n \t<li>Jak dzi\u015b projektowa\u0107 procesy UX?<\/li>\n \t<li>Jakie do\u015bwiadczenie respondenta towarzyszy obecnie uczestnictwu w\u00a0badaniach UX?<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdddf97 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"bdddf97\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8df4c87 elementor-widget elementor-widget-text-editor\" data-id=\"8df4c87\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBadania na kt\u00f3rych opiera si\u0119 wyst\u0105pienie:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63f54ca elementor-widget elementor-widget-text-editor\" data-id=\"63f54ca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li>Indywidualne wywiady pog\u0142\u0119bione z respondentami, kt\u00f3rzy brali udzia\u0142 w projektach UX przed i podczas pandemii.<\/li>\n \t<li>Obserwacje dokonywane podczas realizacji bada\u0144 u\u017cyteczno\u015bci w trakcie ostatniego roku.<\/li>\n \t<li>Dost\u0119pne powszechnie dane ilo\u015bciowe pokazuj\u0105ce nowe trendy.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a205149 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a205149\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b50a37 elementor-widget elementor-widget-text-editor\" data-id=\"7b50a37\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tJaki charakter mia\u0142y badania ze wzgl\u0119du na metody\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ff7a5a elementor-widget elementor-widget-text-editor\" data-id=\"0ff7a5a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li>jako\u015bciowe,<\/li>\n \t<li>analiza danych<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1a0cf4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d1a0cf4\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59b3af0 elementor-widget elementor-widget-text-editor\" data-id=\"59b3af0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDodatkowe informacje:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-887d9e0 elementor-widget elementor-widget-text-editor\" data-id=\"887d9e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNasze wyst\u0105pienia opiera si\u0119 na do\u015bwiadczeniu zbieranym podczas realizacji projekt\u00f3w UX \u2013 s\u0105 one cz\u0119\u015bci\u0105 prowadzonych przez nas proces\u00f3w projektowania rozwi\u0105za\u0144. Od samego pocz\u0105tku pandemii obserwujemy zachodz\u0105ce zmiany w zachowaniach, postawach, reakcjach\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c6e2c82\" data-id=\"c6e2c82\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23d5857 elementor-hidden-desktop elementor-hidden-tablet elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"23d5857\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abfc97c elementor-widget elementor-widget-image\" data-id=\"abfc97c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/ptbrio.pl\/cyber\/wp-content\/uploads\/2021\/03\/1_1_Nowak_Witold.jpg\" class=\"attachment-full size-full wp-image-883\" alt=\"\" srcset=\"https:\/\/ptbrio.pl\/cyber\/wp-content\/uploads\/2021\/03\/1_1_Nowak_Witold.jpg 300w, https:\/\/ptbrio.pl\/cyber\/wp-content\/uploads\/2021\/03\/1_1_Nowak_Witold-150x150.jpg 150w, https:\/\/ptbrio.pl\/cyber\/wp-content\/uploads\/2021\/03\/1_1_Nowak_Witold-100x100.jpg 100w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9e2ebd animated-fast elementor-invisible elementor-widget elementor-widget-image\" data-id=\"e9e2ebd\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;bounceIn&quot;,&quot;_animation_delay&quot;:1000}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/witold-nowak-a49222a1\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"91\" height=\"30\" src=\"https:\/\/ptbrio.pl\/cyber\/wp-content\/uploads\/2021\/01\/linkedin2.png\" class=\"attachment-full size-full wp-image-232\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-089c826 giz_abstrakt_name elementor-widget elementor-widget-text-editor\" data-id=\"089c826\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWitold Nowak\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c88f505 giz_abstrakt_firma elementor-widget elementor-widget-text-editor\" data-id=\"c88f505\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCogision\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdc194f elementor-widget elementor-widget-text-editor\" data-id=\"bdc194f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLider zespo\u0142u badawczego w&nbsp;Cogision \u2013 agencji badawczo-projektowo-strategicznej. Od kilkunastu lat \u0142\u0105czy wsp\u00f3\u0142prac\u0119 z&nbsp;agencjami badawczymi realizuj\u0105cymi projekty dla klient\u00f3w sektora prywatnego i&nbsp;publicznego z&nbsp;aktywno\u015bci\u0105 w&nbsp;naukowych przedsi\u0119wzi\u0119ciach badawczych. In\u017cynier, doktor socjologii, zwi\u0105zany z&nbsp;presti\u017cowymi instytucjami badawczymi, w&nbsp;ostatnich latach z&nbsp;O\u015brodkiem Bada\u0144 nad Migracjami Uniwersytetu Warszawskiego.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f501eb0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f501eb0\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b30bc8 elementor-widget elementor-widget-image\" data-id=\"0b30bc8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/ptbrio.pl\/cyber\/wp-content\/uploads\/2021\/03\/1_1_Treicjel_rafal.jpg\" class=\"attachment-full size-full wp-image-884\" alt=\"\" srcset=\"https:\/\/ptbrio.pl\/cyber\/wp-content\/uploads\/2021\/03\/1_1_Treicjel_rafal.jpg 300w, https:\/\/ptbrio.pl\/cyber\/wp-content\/uploads\/2021\/03\/1_1_Treicjel_rafal-150x150.jpg 150w, https:\/\/ptbrio.pl\/cyber\/wp-content\/uploads\/2021\/03\/1_1_Treicjel_rafal-100x100.jpg 100w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc9caa4 animated-fast elementor-invisible elementor-widget elementor-widget-image\" data-id=\"dc9caa4\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;bounceIn&quot;,&quot;_animation_delay&quot;:1000}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/rafal-treichel-7bb09077\/?originalSubdomain=pl\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"91\" height=\"30\" src=\"https:\/\/ptbrio.pl\/cyber\/wp-content\/uploads\/2021\/01\/linkedin2.png\" class=\"attachment-full size-full wp-image-232\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6aa3057 giz_abstrakt_name elementor-widget elementor-widget-text-editor\" data-id=\"6aa3057\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tRafa\u0142 Treichel\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe90209 giz_abstrakt_firma elementor-widget elementor-widget-text-editor\" data-id=\"fe90209\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFreelancer, Cogision\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8a3b47 elementor-widget elementor-widget-text-editor\" data-id=\"a8a3b47\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDo\u015bwiadczony badacz marketingowy, wsp\u00f3\u0142pracuj\u0105cy z&nbsp;wieloma firmami w&nbsp;obszarze bada\u0144,\nmarketingu, UX (Lead Researcher w&nbsp;ramach wsp\u00f3\u0142pracy z&nbsp;Cogision). w&nbsp;obszarze UX \u0142\u0105czy zrozumienie zachowa\u0144 konsument\u00f3w, wiedz\u0119 o&nbsp;procesach poznawczych i&nbsp;docenienie nowoczesnego, funkcjonalnego designu.\nWielokrotny prelegent na imprezach po\u015bwi\u0119conych zachowaniom konsument\u00f3w.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Badania u\u017cyteczno\u015bci w nowej rzeczywisto\u015bciSesja Zdalno\u015b\u0107 w badaniach, godz. 11:30#testyux, #pandemia, #nowarzeczywistosc, #szanseipulapki, #g\u0142osrespondenta, #g\u0142osrekruteraMy\u015bl przewodnia wyst\u0105pienia:Badania u\u017cyteczno\u015bci maj\u0105 swoj\u0105 specyfik\u0119 \u2013 s\u0105 silnie wpisane w&nbsp;proces projektowania nowych rozwi\u0105za\u0144, wymagaj\u0105 odpowiedniego \u015brodowiska, sposobu moderowania, nastawienia respondenta, udzia\u0142u strony klienta, projektant\u00f3w. Innymi s\u0142owy odpowiedniej organizacji i&nbsp;prowadzenia projektu. Z jednej strony, testy u\u017cyteczno\u015bci ju\u017c od dawna by\u0142y &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/ptbrio.pl\/cyber\/badania-uzytecznosci-w-nowej-rzeczywistosci\/\"> <span class=\"screen-reader-text\">Badania u\u017cyteczno\u015bci w nowej rzeczywisto\u015bci<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-934","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/ptbrio.pl\/cyber\/wp-json\/wp\/v2\/pages\/934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ptbrio.pl\/cyber\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ptbrio.pl\/cyber\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ptbrio.pl\/cyber\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ptbrio.pl\/cyber\/wp-json\/wp\/v2\/comments?post=934"}],"version-history":[{"count":15,"href":"https:\/\/ptbrio.pl\/cyber\/wp-json\/wp\/v2\/pages\/934\/revisions"}],"predecessor-version":[{"id":1576,"href":"https:\/\/ptbrio.pl\/cyber\/wp-json\/wp\/v2\/pages\/934\/revisions\/1576"}],"wp:attachment":[{"href":"https:\/\/ptbrio.pl\/cyber\/wp-json\/wp\/v2\/media?parent=934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}