{"id":2398,"date":"2024-01-31T14:01:55","date_gmt":"2024-01-31T13:01:55","guid":{"rendered":"https:\/\/ptbrio.pl\/szkola\/?page_id=2398"},"modified":"2026-04-09T16:52:42","modified_gmt":"2026-04-09T14:52:42","slug":"badania-ilosciowe","status":"publish","type":"page","link":"https:\/\/ptbrio.pl\/szkola\/badania-ilosciowe\/","title":{"rendered":"BADANIA ILO\u015aCIOWE"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2398\" class=\"elementor elementor-2398\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5584959 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5584959\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-51e54ae\" data-id=\"51e54ae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d151d07 elementor-widget elementor-widget-text-editor\" data-id=\"d151d07\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ptbrio.pl\/szkola\/wp-content\/uploads\/2024\/01\/bulb1.jpg\" style=\"height:40px; width:auto; margin-right: 20px\">BLOK: PODSTAWY INSIGHT\u00d3W\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-36f3096 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"36f3096\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c3e11fc\" data-id=\"c3e11fc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2777103 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2777103\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0f5375a\" data-id=\"0f5375a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e7c2988 elementor-widget elementor-widget-text-editor\" data-id=\"e7c2988\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t18-19.06\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcc1385 elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"dcc1385\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t2026\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d38d685\" data-id=\"d38d685\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b594671 elementor-widget elementor-widget-heading\" data-id=\"b594671\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">BADANIA ILO\u015aCIOWE <span class=\"giz_godzin\">8h<\/span> <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b96c357 elementor-widget elementor-widget-text-editor\" data-id=\"b96c357\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t09:00-13:00, zaj\u0119cia ON-LINE (Zoom)\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-2156af4 elementor-widget elementor-widget-heading\" data-id=\"2156af4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Opis zaj\u0119\u0107 <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ea13b4 elementor-widget elementor-widget-text-editor\" data-id=\"6ea13b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOd briefu do prezentacji wynik\u00f3w \u2013 praktyczny przewodnik. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8abeae4 elementor-widget elementor-widget-heading\" data-id=\"8abeae4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Kluczowe poj\u0119cia i zagadnienia <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f036ee elementor-widget elementor-widget-text-editor\" data-id=\"7f036ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tpr\u00f3ba badawcza, techniki zbierania danych, kwestionariusz, zaanga\u017cowanie respondent\u00f3w, analiza i interpretacja wynik\u00f3w bada\u0144 \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dcc478 elementor-widget elementor-widget-heading\" data-id=\"7dcc478\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Umiej\u0119tno\u015bci, jakie wynios\u0105 z zaj\u0119\u0107 uczestnicy: <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6887bcf elementor-widget elementor-widget-text-editor\" data-id=\"6887bcf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>tworzenie narz\u0119dzi badawczychdopasowanych do pyta\u0144 biznesowych \n<li>dba\u0142o\u015b\u0107 o UX narz\u0119dzi badawczych<\/li> \n<li>przek\u0142adania wynik\u00f3w badania na rekomendacje biznesowe<\/li> \n<\/ul> \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25018f4 elementor-widget elementor-widget-heading\" data-id=\"25018f4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Program: <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-baa3717 elementor-widget elementor-widget-text-editor\" data-id=\"baa3717\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<ul>\n<li>badania ilo\u015bciowe vs. badania jako\u015bciowe <\/li>\n<li>prze\u0142o\u017cenie pyta\u0144 biznesowych na pytania badawcze (KPIs &#038; Action Standards) <\/li>\n<li>sposoby zbierania danych <\/li>\n<li>pr\u00f3ba badawcza (dob\u00f3r pr\u00f3by, b\u0142\u0105d pomiaru vs. ranga decyzji biznesowej), wa\u017cenie <\/li>\n<li>zasady tworzenia kwestionariuszy <\/li>\n<li>przegl\u0105d typ\u00f3w pyta\u0144\/ technik badawczych \n\t\n\t<ul>\n\t<li>pytania jedno\/ wielo-odpowiedziowe<\/li> \n\t<li>pytania otwarte, numeryczne [PSM] <\/li>\n\t<li>pytania z u\u017cyciem skal\/ dyferencja\u0142 semantyczny<\/li> \n\t<li>pytania eksperymentalne (typu trade-off) [MaxDiff, Conjoint]<\/li> \n\t<li>test Utajonych Skojarze\u0144 (Implicit\/ Intuitive Assotiations)<\/li> \n\t<\/ul>\n<\/li>\t\n<li>zaanga\u017cowanie respondent\u00f3w\/ grywalizacja <\/li>\n<li>kontrola jako\u015bci danych <\/li>\n<li>analiza danych <\/li>\n<li>interpretacja wynik\u00f3w, tworzenie raportu i budowanie rekomendacji <\/li>\n<li>trendy w badaniach ilo\u015bciowych <\/li>\n<li>metanalizy wynik\u00f3w <\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8c81f04\" data-id=\"8c81f04\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-257a3b4 elementor-widget elementor-widget-image\" data-id=\"257a3b4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/ptbrio.pl\/szkola\/wp-content\/uploads\/2023\/12\/t_otmar.jpg\" class=\"attachment-large size-large wp-image-1447\" alt=\"\" srcset=\"https:\/\/ptbrio.pl\/szkola\/wp-content\/uploads\/2023\/12\/t_otmar.jpg 250w, https:\/\/ptbrio.pl\/szkola\/wp-content\/uploads\/2023\/12\/t_otmar-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ada1a39 elementor-widget elementor-widget-heading\" data-id=\"ada1a39\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Maria <BR>Otmar-Szyma\u0144ska<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc97ee6 elementor-widget elementor-widget-heading\" data-id=\"fc97ee6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Versuni <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90ab105 elementor-widget elementor-widget-html\" data-id=\"90ab105\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tZ badaniami rynku i konsumenta zwi\u0105zana od 2006 r. Do\u015bwiadczenie zdobywa\u0142a po stronie agencji badawczej, a nast\u0119pnie zleceniodawcy bada\u0144 w firmach reprezentuj\u0105cych r\u00f3\u017cnorodne bran\u017ce (media elektroniczne, FMCG, dobra trwa\u0142e). Obecnie zarz\u0105dza obszarem insight\u00f3w konsumenckich i wiedzy rynkowej w regionach CEE oraz DACH stanowi\u0105cych 1\/3 \u015bwiatowego biznesu Versuni (= produkt\u00f3w gospodarstwa domowego marki Philips \u263a). W insajtach najbardziej poci\u0105ga j\u0105 \u0142\u0105czenie kropek, wykorzystanie bada\u0144 i danych w procesach strategicznych oraz praca z drugim cz\u0142owiekiem. Uwielbia mie\u0107 realny wp\u0142yw na decyzje biznesowe i analizowa\u0107 ich efekty. Wsp\u00f3\u0142autorka rozdzia\u0142u o badaniach cenowych w kompendium wiedzy o badaniach marketingowych, prelegentka na konferencjach, trenerka. Absolwentka metod ilo\u015bciowych w ekonomii i system\u00f3w informacyjnych w Szkole G\u0142\u00f3wnej Handlowej. \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7cd745 elementor-widget elementor-widget-image\" data-id=\"f7cd745\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/ptbrio.pl\/szkola\/wp-content\/uploads\/2023\/12\/t_neska.jpg\" class=\"attachment-large size-large wp-image-1446\" alt=\"\" srcset=\"https:\/\/ptbrio.pl\/szkola\/wp-content\/uploads\/2023\/12\/t_neska.jpg 250w, https:\/\/ptbrio.pl\/szkola\/wp-content\/uploads\/2023\/12\/t_neska-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9f4657 elementor-widget elementor-widget-heading\" data-id=\"f9f4657\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rafa\u0142 Neska<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92c36e2 elementor-widget elementor-widget-heading\" data-id=\"92c36e2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">WiseRabbit <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-badac15 elementor-widget elementor-widget-html\" data-id=\"badac15\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tZwi\u0105zany z bran\u017c\u0105 badawcz\u0105 od 2002 roku (wcze\u015bniej: Pentor, TNS, GfK). Socjolog (UW) i ekonomista (SGH). Doradza w obszarze kszta\u0142towania strategii cenowej i optymalizacji oferty (w tym NPD) m. in. w: us\u0142ugach finansowych, telekomunikacji, RTV\/AGD, FMCG, artyku\u0142ach budowlanych, zar\u00f3wno w segmencie B2C, jak i B2B. Realizowa\u0142 pionierskie projekty wdra\u017caj\u0105ce nowatorskie narz\u0119dzie do bada\u0144 cenowych na polskim rynku (m.in. technik\u0119 ACBC [Adaptive Choice Based Conjoint] oraz MBC [Menu Based Conjoint]). W ramach Kongres\u00f3w PTBRiO prezentowa\u0142 case study dot. rozwoju nowych produkt\u00f3w i technik badania elastyczno\u015bci cenowej. Wsp\u00f3\u0142autor rozdzia\u0142u o badaniach cenowych w kompendium wiedzy o badaniach marketingowych. \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d019ad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d019ad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7507d9d\" data-id=\"7507d9d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-64c6750 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"64c6750\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4a45adc\" data-id=\"4a45adc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-469321b elementor-widget elementor-widget-text-editor\" data-id=\"469321b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CENA EARLY BIRD do 28.05.2026 r.:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-103d61e elementor-widget elementor-widget-image\" data-id=\"103d61e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"279\" height=\"190\" src=\"https:\/\/ptbrio.pl\/szkola\/wp-content\/uploads\/2024\/01\/cena_double.jpg\" class=\"attachment-large size-large wp-image-2543\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c956e67 elementor-widget elementor-widget-text-editor\" data-id=\"c956e67\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tceny netto\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-1157075\" data-id=\"1157075\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb6a20a elementor-align-center elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"cb6a20a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/zgloszenia.ora.pl\/event\/szkolenie-ptbrio-online-badania-ilosciowe\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">ZG\u0141O\u015a SI\u0118<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-ee1b466\" data-id=\"ee1b466\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ad154e elementor-widget elementor-widget-text-editor\" data-id=\"2ad154e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>W CENIE: udzia\u0142 w szkoleniu, materia\u0142y elektroniczne, certyfikat elektroniczny<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>BLOK: PODSTAWY INSIGHT\u00d3W18-19.062026 BADANIA ILO\u015aCIOWE 8h 09:00-13:00, zaj\u0119cia ON-LINE (Zoom) Opis zaj\u0119\u0107 Od briefu do prezentacji wynik\u00f3w \u2013 praktyczny przewodnik. Kluczowe poj\u0119cia i zagadnienia pr\u00f3ba badawcza, techniki zbierania danych, kwestionariusz, zaanga\u017cowanie respondent\u00f3w, analiza i interpretacja wynik\u00f3w bada\u0144 Umiej\u0119tno\u015bci, jakie wynios\u0105 z zaj\u0119\u0107 uczestnicy: tworzenie narz\u0119dzi badawczychdopasowanych do pyta\u0144 biznesowych dba\u0142o\u015b\u0107 o UX narz\u0119dzi badawczych przek\u0142adania [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-2398","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/ptbrio.pl\/szkola\/wp-json\/wp\/v2\/pages\/2398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ptbrio.pl\/szkola\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ptbrio.pl\/szkola\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ptbrio.pl\/szkola\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ptbrio.pl\/szkola\/wp-json\/wp\/v2\/comments?post=2398"}],"version-history":[{"count":46,"href":"https:\/\/ptbrio.pl\/szkola\/wp-json\/wp\/v2\/pages\/2398\/revisions"}],"predecessor-version":[{"id":3550,"href":"https:\/\/ptbrio.pl\/szkola\/wp-json\/wp\/v2\/pages\/2398\/revisions\/3550"}],"wp:attachment":[{"href":"https:\/\/ptbrio.pl\/szkola\/wp-json\/wp\/v2\/media?parent=2398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}