{"id":2474,"date":"2024-01-31T15:21:53","date_gmt":"2024-01-31T14:21:53","guid":{"rendered":"https:\/\/ptbrio.pl\/szkola\/?page_id=2474"},"modified":"2025-01-29T17:00:52","modified_gmt":"2025-01-29T16:00:52","slug":"badania-ux","status":"publish","type":"page","link":"https:\/\/ptbrio.pl\/szkola\/badania-ux\/","title":{"rendered":"BADANIA UX"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2474\" class=\"elementor elementor-2474\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5584959 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5584959\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-51e54ae\" data-id=\"51e54ae\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d151d07 elementor-widget elementor-widget-text-editor\" data-id=\"d151d07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" style=\"height: 40px; width: auto; margin-right: 20px;\" src=\"https:\/\/ptbrio.pl\/szkola\/wp-content\/uploads\/2024\/01\/npd.jpg\" \/>BLOK: NPD &amp; SERVICE DESIGN\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-36f3096 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"36f3096\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c3e11fc\" data-id=\"c3e11fc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2777103 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2777103\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0f5375a\" data-id=\"0f5375a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e7c2988 elementor-widget elementor-widget-text-editor\" data-id=\"e7c2988\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t26.04\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcc1385 elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"dcc1385\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t2025\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d38d685\" data-id=\"d38d685\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b594671 elementor-widget elementor-widget-heading\" data-id=\"b594671\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">BADANIA UX <span class=\"giz_godzin\">4h<\/span> <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b96c357 elementor-widget elementor-widget-text-editor\" data-id=\"b96c357\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t09:00-13:00, zaj\u0119cia ON-LINE (Zoom)\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-2156af4 elementor-widget elementor-widget-heading\" data-id=\"2156af4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Opis zaj\u0119\u0107 <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ea13b4 elementor-widget elementor-widget-text-editor\" data-id=\"6ea13b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\u017byjemy w czasach, w kt\u00f3rych nie wyobra\u017camy sobie \u017cycia bez interaktywnych produkt\u00f3w i us\u0142ug, z kt\u00f3rymi jako ludzie spotykamy si\u0119 ju\u017c praktycznie wsz\u0119dzie. Projektowanie i rozwijanie ich wymaga specjalnego podej\u015bcia badawczego. I tu pojawiaj\u0105 si\u0119 badania UX, z ca\u0142ym swoim dobrodziejstwem. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8abeae4 elementor-widget elementor-widget-heading\" data-id=\"8abeae4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Kluczowe poj\u0119cia i zagadnienia <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f036ee elementor-widget elementor-widget-text-editor\" data-id=\"7f036ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tUser experience, u\u017cyteczno\u015b\u0107 (usability), product design, proces projektowy, badania potrzeb, persony, testy u\u017cyteczno\u015bci, sortowanie kart, eye-tracking, badania na etapie wdro\u017cenia, utrzymania i rozwoju produktu. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dcc478 elementor-widget elementor-widget-heading\" data-id=\"7dcc478\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Umiej\u0119tno\u015bci, jakie wynios\u0105 z zaj\u0119\u0107 uczestnicy: <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6887bcf elementor-widget elementor-widget-text-editor\" data-id=\"6887bcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tUmiej\u0119tno\u015b\u0107 zaplanowania bada\u0144 UX na przestrzeni ca\u0142ego procesu projektowego \/ cyklu \u017cycia produktu \u2013 prawid\u0142owego doboru metod, technik i narz\u0119dzi, zaplanowania bada\u0144 od strony operacyjnej oraz dostarczenia efekt\u00f3w bada\u0144 w postaci optymalnie wspieraj\u0105cej prace nad produktem.  Umiej\u0119tno\u015b\u0107 optymalnego przygotowania i zorganizowania test\u00f3w u\u017cyteczno\u015bci \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25018f4 elementor-widget elementor-widget-heading\" data-id=\"25018f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Program: <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-baa3717 elementor-widget elementor-widget-text-editor\" data-id=\"baa3717\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol>\n<li>Podstawowe definicje <\/li>\n<li>Specyfika pracy badawczej w ramach procesu projektowego <\/li>\n<li>Przegl\u0105d metod, technik i narz\u0119dzi na r\u00f3\u017cnych etapach \u017cycia produktu us\u0142ugi interaktywnej <\/li>\n<li>Testy u\u017cyteczno\u015bci w praktyce \u2013 jak je przygotowa\u0107, przeprowadzi\u0107 i wykorzysta\u0107 w pracy projektowej <\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8c81f04\" data-id=\"8c81f04\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-257a3b4 elementor-widget elementor-widget-image\" data-id=\"257a3b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/ptbrio.pl\/szkola\/wp-content\/uploads\/2021\/10\/opalski.jpg\" class=\"attachment-large size-large wp-image-901\" alt=\"\" srcset=\"https:\/\/ptbrio.pl\/szkola\/wp-content\/uploads\/2021\/10\/opalski.jpg 250w, https:\/\/ptbrio.pl\/szkola\/wp-content\/uploads\/2021\/10\/opalski-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ada1a39 elementor-widget elementor-widget-heading\" data-id=\"ada1a39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tomasz Opalski<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec1752e elementor-widget elementor-widget-heading\" data-id=\"ec1752e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ING Bank Polski<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90ab105 elementor-widget elementor-widget-html\" data-id=\"90ab105\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<ul>\r\n\r\n<li>Ekonomista, badacz, konsultant, analityk rynku z 25 letnim do\u015bwiadczeniem w r\u00f3\u017cnych bran\u017cach (bankowo\u015b\u0107, konsulting, meble, instytucje samorz\u0105dowe)<\/li> \r\n\t\r\n<li>Od 17 lat w ING odpowiedzialny za badania po stronie detalicznej banku. Od samego pocz\u0105tku bankowo\u015bci mobilnej i internetowej Moje ING (2014 rok) odpowiedzialny za badania UX dla niej.<\/li> \r\n\t\r\n<li>Cz\u0142onek Zarz\u0105du Polskiego Towarzystwa Badania Rynku i Opinii w latach 2020-2024 (2 kadencje) <\/li>\r\n\t\r\n<li>Wyk\u0142adowca akademicki na studiach podyplomowych z Zarz\u0105dzania Do\u015bwiadczeniem Klienta (Customer Experience Management) na Akademii Leona Ko\u017ami\u0144skiego w Warszawie <\/li>\r\n\t\r\n<li>Wyk\u0142adowca akademicki na studiach podyplomowych User Experience Design\/Product Design na SWPS w Katowicach <\/li>\r\n\t\r\n<li>Trener programu UX-PM (jedyny w Polsce program mi\u0119dzynarodowej certyfikacji z zakresu UX dla manager\u00f3w, lider\u00f3w i cz\u0142onk\u00f3w zespo\u0142\u00f3w: deweloperskich, marketingowych, produktowych i obs\u0142ugi klienta) <\/li>\r\n\t\r\n<li>Trener Szko\u0142y Insight\u00f3w PTBRiO \u2022 Trener szkole\u0144 z zakresu CX\/UX w ramach PTBRiO <\/li>\r\n\t\r\n<li>Prelegent na r\u00f3\u017cnych krajowych i zagranicznych eventach organizowanych m.in. przez PTBRiO oraz ESOMAR <\/li>\r\n\t\r\n\t\r\n<\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d019ad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d019ad\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7507d9d\" data-id=\"7507d9d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-64c6750 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"64c6750\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4a45adc\" data-id=\"4a45adc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-469321b elementor-widget elementor-widget-text-editor\" data-id=\"469321b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CENA EARLY BIRD do 12.04.2025 r.:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-103d61e elementor-widget elementor-widget-image\" data-id=\"103d61e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"279\" height=\"190\" src=\"https:\/\/ptbrio.pl\/szkola\/wp-content\/uploads\/2024\/01\/cena_single.jpg\" class=\"attachment-large size-large wp-image-2363\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c956e67 elementor-widget elementor-widget-text-editor\" data-id=\"c956e67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tceny netto\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-1157075\" data-id=\"1157075\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb6a20a elementor-align-center elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"cb6a20a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/zgloszenia.ora.pl\/event\/szkolenie-ptbrio-online-badania-ux\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">ZG\u0141O\u015a SI\u0118<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-ee1b466\" data-id=\"ee1b466\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ad154e elementor-widget elementor-widget-text-editor\" data-id=\"2ad154e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>W CENIE: udzia\u0142 w szkoleniu, materia\u0142y elektroniczne, certyfikat elektroniczny<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>BLOK: NPD &amp; SERVICE DESIGN26.042025 BADANIA UX 4h 09:00-13:00, zaj\u0119cia ON-LINE (Zoom) Opis zaj\u0119\u0107 \u017byjemy w czasach, w kt\u00f3rych nie wyobra\u017camy sobie \u017cycia bez interaktywnych produkt\u00f3w i us\u0142ug, z kt\u00f3rymi jako ludzie spotykamy si\u0119 ju\u017c praktycznie wsz\u0119dzie. Projektowanie i rozwijanie ich wymaga specjalnego podej\u015bcia badawczego. I tu pojawiaj\u0105 si\u0119 badania UX, z ca\u0142ym swoim dobrodziejstwem. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-2474","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"BLOK: NPD &amp; SERVICE DESIGN 26.04 2025 BADANIA UX 4h 09:00-13:00, zaj\u0119cia ON-LINE (Zoom) Opis zaj\u0119\u0107 \u017byjemy w czasach, w kt\u00f3rych nie wyobra\u017camy sobie \u017cycia bez interaktywnych produkt\u00f3w i us\u0142ug, z kt\u00f3rymi jako ludzie spotykamy si\u0119 ju\u017c praktycznie wsz\u0119dzie. Projektowanie i rozwijanie ich wymaga specjalnego podej\u015bcia badawczego. I tu pojawiaj\u0105 si\u0119 badania UX, z ca\u0142ym\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/ptbrio.pl\/szkola\/badania-ux\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.1.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"pl_PL\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Szko\u0142a Insight\u00f3w PTBRiO Kompleksowy kurs metodologii i technik badawczych.\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"BADANIA UX - Szko\u0142a Insight\u00f3w PTBRiO\" \/>\n\t\t<meta property=\"og:description\" content=\"BLOK: NPD &amp; SERVICE DESIGN 26.04 2025 BADANIA UX 4h 09:00-13:00, zaj\u0119cia ON-LINE (Zoom) Opis zaj\u0119\u0107 \u017byjemy w czasach, w kt\u00f3rych nie wyobra\u017camy sobie \u017cycia bez interaktywnych produkt\u00f3w i us\u0142ug, z kt\u00f3rymi jako ludzie spotykamy si\u0119 ju\u017c praktycznie wsz\u0119dzie. Projektowanie i rozwijanie ich wymaga specjalnego podej\u015bcia badawczego. I tu pojawiaj\u0105 si\u0119 badania UX, z ca\u0142ym\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/ptbrio.pl\/szkola\/badania-ux\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/ptbrio.pl\/szkola\/wp-content\/uploads\/2023\/12\/szkola_og.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/ptbrio.pl\/szkola\/wp-content\/uploads\/2023\/12\/szkola_og.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1640\" \/>\n\t\t<meta property=\"og:image:height\" content=\"856\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2024-01-31T14:21:53+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2025-01-29T16:00:52+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"BADANIA UX - Szko\u0142a Insight\u00f3w PTBRiO\" \/>\n\t\t<meta name=\"twitter:description\" content=\"BLOK: NPD &amp; SERVICE DESIGN 26.04 2025 BADANIA UX 4h 09:00-13:00, zaj\u0119cia ON-LINE (Zoom) Opis zaj\u0119\u0107 \u017byjemy w czasach, w kt\u00f3rych nie wyobra\u017camy sobie \u017cycia bez interaktywnych produkt\u00f3w i us\u0142ug, z kt\u00f3rymi jako ludzie spotykamy si\u0119 ju\u017c praktycznie wsz\u0119dzie. Projektowanie i rozwijanie ich wymaga specjalnego podej\u015bcia badawczego. I tu pojawiaj\u0105 si\u0119 badania UX, z ca\u0142ym\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/ptbrio.pl\/szkola\/wp-content\/uploads\/2023\/12\/szkola_og.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ptbrio.pl\\\/szkola\\\/badania-ux\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/ptbrio.pl\\\/szkola#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/ptbrio.pl\\\/szkola\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/ptbrio.pl\\\/szkola\\\/badania-ux\\\/#listItem\",\"name\":\"BADANIA UX\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/ptbrio.pl\\\/szkola\\\/badania-ux\\\/#listItem\",\"position\":2,\"name\":\"BADANIA UX\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/ptbrio.pl\\\/szkola#listItem\",\"name\":\"Home\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/ptbrio.pl\\\/szkola\\\/#organization\",\"name\":\"Szko\\u0142a Consumer Intelligence\",\"description\":\"Kompleksowy kurs metodologii i technik badawczych, pokazuj\\u0105cy rol\\u0119 insight\\u00f3w na wszystkich etapach \\u0142a\\u0144cucha warto\\u015bci.\",\"url\":\"https:\\\/\\\/ptbrio.pl\\\/szkola\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/ptbrio.pl\\\/szkola\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/fav_ico.png\",\"@id\":\"https:\\\/\\\/ptbrio.pl\\\/szkola\\\/badania-ux\\\/#organizationLogo\",\"width\":1200,\"height\":900},\"image\":{\"@id\":\"https:\\\/\\\/ptbrio.pl\\\/szkola\\\/badania-ux\\\/#organizationLogo\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ptbrio.pl\\\/szkola\\\/badania-ux\\\/#webpage\",\"url\":\"https:\\\/\\\/ptbrio.pl\\\/szkola\\\/badania-ux\\\/\",\"name\":\"BADANIA UX - Szko\\u0142a Insight\\u00f3w PTBRiO\",\"description\":\"BLOK: NPD & SERVICE DESIGN 26.04 2025 BADANIA UX 4h 09:00-13:00, zaj\\u0119cia ON-LINE (Zoom) Opis zaj\\u0119\\u0107 \\u017byjemy w czasach, w kt\\u00f3rych nie wyobra\\u017camy sobie \\u017cycia bez interaktywnych produkt\\u00f3w i us\\u0142ug, z kt\\u00f3rymi jako ludzie spotykamy si\\u0119 ju\\u017c praktycznie wsz\\u0119dzie. Projektowanie i rozwijanie ich wymaga specjalnego podej\\u015bcia badawczego. I tu pojawiaj\\u0105 si\\u0119 badania UX, z ca\\u0142ym\",\"inLanguage\":\"pl-PL\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ptbrio.pl\\\/szkola\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ptbrio.pl\\\/szkola\\\/badania-ux\\\/#breadcrumblist\"},\"datePublished\":\"2024-01-31T15:21:53+01:00\",\"dateModified\":\"2025-01-29T17:00:52+01:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ptbrio.pl\\\/szkola\\\/#website\",\"url\":\"https:\\\/\\\/ptbrio.pl\\\/szkola\\\/\",\"name\":\"Szko\\u0142a Consumer Intelligence\",\"description\":\"Kompleksowy kurs metodologii i technik badawczych, pokazuj\\u0105cy rol\\u0119 insight\\u00f3w na wszystkich etapach \\u0142a\\u0144cucha warto\\u015bci.\",\"inLanguage\":\"pl-PL\",\"publisher\":{\"@id\":\"https:\\\/\\\/ptbrio.pl\\\/szkola\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"BADANIA UX - Szko\u0142a Insight\u00f3w PTBRiO","description":"BLOK: NPD & SERVICE DESIGN 26.04 2025 BADANIA UX 4h 09:00-13:00, zaj\u0119cia ON-LINE (Zoom) Opis zaj\u0119\u0107 \u017byjemy w czasach, w kt\u00f3rych nie wyobra\u017camy sobie \u017cycia bez interaktywnych produkt\u00f3w i us\u0142ug, z kt\u00f3rymi jako ludzie spotykamy si\u0119 ju\u017c praktycznie wsz\u0119dzie. Projektowanie i rozwijanie ich wymaga specjalnego podej\u015bcia badawczego. I tu pojawiaj\u0105 si\u0119 badania UX, z ca\u0142ym","canonical_url":"https:\/\/ptbrio.pl\/szkola\/badania-ux\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/ptbrio.pl\/szkola\/badania-ux\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/ptbrio.pl\/szkola#listItem","position":1,"name":"Home","item":"https:\/\/ptbrio.pl\/szkola","nextItem":{"@type":"ListItem","@id":"https:\/\/ptbrio.pl\/szkola\/badania-ux\/#listItem","name":"BADANIA UX"}},{"@type":"ListItem","@id":"https:\/\/ptbrio.pl\/szkola\/badania-ux\/#listItem","position":2,"name":"BADANIA UX","previousItem":{"@type":"ListItem","@id":"https:\/\/ptbrio.pl\/szkola#listItem","name":"Home"}}]},{"@type":"Organization","@id":"https:\/\/ptbrio.pl\/szkola\/#organization","name":"Szko\u0142a Consumer Intelligence","description":"Kompleksowy kurs metodologii i technik badawczych, pokazuj\u0105cy rol\u0119 insight\u00f3w na wszystkich etapach \u0142a\u0144cucha warto\u015bci.","url":"https:\/\/ptbrio.pl\/szkola\/","logo":{"@type":"ImageObject","url":"https:\/\/ptbrio.pl\/szkola\/wp-content\/uploads\/2023\/11\/fav_ico.png","@id":"https:\/\/ptbrio.pl\/szkola\/badania-ux\/#organizationLogo","width":1200,"height":900},"image":{"@id":"https:\/\/ptbrio.pl\/szkola\/badania-ux\/#organizationLogo"}},{"@type":"WebPage","@id":"https:\/\/ptbrio.pl\/szkola\/badania-ux\/#webpage","url":"https:\/\/ptbrio.pl\/szkola\/badania-ux\/","name":"BADANIA UX - Szko\u0142a Insight\u00f3w PTBRiO","description":"BLOK: NPD & SERVICE DESIGN 26.04 2025 BADANIA UX 4h 09:00-13:00, zaj\u0119cia ON-LINE (Zoom) Opis zaj\u0119\u0107 \u017byjemy w czasach, w kt\u00f3rych nie wyobra\u017camy sobie \u017cycia bez interaktywnych produkt\u00f3w i us\u0142ug, z kt\u00f3rymi jako ludzie spotykamy si\u0119 ju\u017c praktycznie wsz\u0119dzie. Projektowanie i rozwijanie ich wymaga specjalnego podej\u015bcia badawczego. I tu pojawiaj\u0105 si\u0119 badania UX, z ca\u0142ym","inLanguage":"pl-PL","isPartOf":{"@id":"https:\/\/ptbrio.pl\/szkola\/#website"},"breadcrumb":{"@id":"https:\/\/ptbrio.pl\/szkola\/badania-ux\/#breadcrumblist"},"datePublished":"2024-01-31T15:21:53+01:00","dateModified":"2025-01-29T17:00:52+01:00"},{"@type":"WebSite","@id":"https:\/\/ptbrio.pl\/szkola\/#website","url":"https:\/\/ptbrio.pl\/szkola\/","name":"Szko\u0142a Consumer Intelligence","description":"Kompleksowy kurs metodologii i technik badawczych, pokazuj\u0105cy rol\u0119 insight\u00f3w na wszystkich etapach \u0142a\u0144cucha warto\u015bci.","inLanguage":"pl-PL","publisher":{"@id":"https:\/\/ptbrio.pl\/szkola\/#organization"}}]},"og:locale":"pl_PL","og:site_name":"Szko\u0142a Insight\u00f3w PTBRiO Kompleksowy kurs metodologii i technik badawczych.","og:type":"article","og:title":"BADANIA UX - Szko\u0142a Insight\u00f3w PTBRiO","og:description":"BLOK: NPD &amp; SERVICE DESIGN 26.04 2025 BADANIA UX 4h 09:00-13:00, zaj\u0119cia ON-LINE (Zoom) Opis zaj\u0119\u0107 \u017byjemy w czasach, w kt\u00f3rych nie wyobra\u017camy sobie \u017cycia bez interaktywnych produkt\u00f3w i us\u0142ug, z kt\u00f3rymi jako ludzie spotykamy si\u0119 ju\u017c praktycznie wsz\u0119dzie. Projektowanie i rozwijanie ich wymaga specjalnego podej\u015bcia badawczego. I tu pojawiaj\u0105 si\u0119 badania UX, z ca\u0142ym","og:url":"https:\/\/ptbrio.pl\/szkola\/badania-ux\/","og:image":"https:\/\/ptbrio.pl\/szkola\/wp-content\/uploads\/2023\/12\/szkola_og.jpg","og:image:secure_url":"https:\/\/ptbrio.pl\/szkola\/wp-content\/uploads\/2023\/12\/szkola_og.jpg","og:image:width":1640,"og:image:height":856,"article:published_time":"2024-01-31T14:21:53+00:00","article:modified_time":"2025-01-29T16:00:52+00:00","twitter:card":"summary_large_image","twitter:title":"BADANIA UX - Szko\u0142a Insight\u00f3w PTBRiO","twitter:description":"BLOK: NPD &amp; SERVICE DESIGN 26.04 2025 BADANIA UX 4h 09:00-13:00, zaj\u0119cia ON-LINE (Zoom) Opis zaj\u0119\u0107 \u017byjemy w czasach, w kt\u00f3rych nie wyobra\u017camy sobie \u017cycia bez interaktywnych produkt\u00f3w i us\u0142ug, z kt\u00f3rymi jako ludzie spotykamy si\u0119 ju\u017c praktycznie wsz\u0119dzie. Projektowanie i rozwijanie ich wymaga specjalnego podej\u015bcia badawczego. I tu pojawiaj\u0105 si\u0119 badania UX, z ca\u0142ym","twitter:image":"https:\/\/ptbrio.pl\/szkola\/wp-content\/uploads\/2023\/12\/szkola_og.jpg"},"aioseo_meta_data":{"post_id":"2474","title":null,"description":null,"keywords":null,"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"WebPage","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2024-01-31 14:21:54","updated":"2026-02-17 09:45:46","focus_keyword":null,"additional_keywords":null,"truseo_locale":null,"seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/ptbrio.pl\/szkola\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tBADANIA UX\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/ptbrio.pl\/szkola"},{"label":"BADANIA UX","link":"https:\/\/ptbrio.pl\/szkola\/badania-ux\/"}],"_links":{"self":[{"href":"https:\/\/ptbrio.pl\/szkola\/wp-json\/wp\/v2\/pages\/2474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ptbrio.pl\/szkola\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ptbrio.pl\/szkola\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ptbrio.pl\/szkola\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ptbrio.pl\/szkola\/wp-json\/wp\/v2\/comments?post=2474"}],"version-history":[{"count":18,"href":"https:\/\/ptbrio.pl\/szkola\/wp-json\/wp\/v2\/pages\/2474\/revisions"}],"predecessor-version":[{"id":2892,"href":"https:\/\/ptbrio.pl\/szkola\/wp-json\/wp\/v2\/pages\/2474\/revisions\/2892"}],"wp:attachment":[{"href":"https:\/\/ptbrio.pl\/szkola\/wp-json\/wp\/v2\/media?parent=2474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}