{"id":2497,"date":"2024-01-31T15:33:08","date_gmt":"2024-01-31T14:33:08","guid":{"rendered":"https:\/\/ptbrio.pl\/szkola\/?page_id=2497"},"modified":"2025-01-29T17:05:49","modified_gmt":"2025-01-29T16:05:49","slug":"badania-panelowe-i-retail-audit","status":"publish","type":"page","link":"https:\/\/ptbrio.pl\/szkola\/badania-panelowe-i-retail-audit\/","title":{"rendered":"BADANIA PANELOWE I RETAIL AUDIT"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2497\" class=\"elementor elementor-2497\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5584959 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5584959\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-51e54ae\" data-id=\"51e54ae\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d151d07 elementor-widget elementor-widget-text-editor\" data-id=\"d151d07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" style=\"height: 40px; width: auto; margin-right: 20px;\" src=\"https:\/\/ptbrio.pl\/szkola\/wp-content\/uploads\/2024\/01\/retail.jpg\" \/>BLOK: RETAIL\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-36f3096 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"36f3096\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c3e11fc\" data-id=\"c3e11fc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2777103 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2777103\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0f5375a\" data-id=\"0f5375a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e7c2988 elementor-widget elementor-widget-text-editor\" data-id=\"e7c2988\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t17.05\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcc1385 elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"dcc1385\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t2025\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d38d685\" data-id=\"d38d685\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b594671 elementor-widget elementor-widget-heading\" data-id=\"b594671\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">BADANIA PANELOWE <span class=\"giz_godzin\">4h<\/span> <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b96c357 elementor-widget elementor-widget-text-editor\" data-id=\"b96c357\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t09:00-13:00, zaj\u0119cia ON-LINE (Zoom)\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-2156af4 elementor-widget elementor-widget-heading\" data-id=\"2156af4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Opis zaj\u0119\u0107 <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ea13b4 elementor-widget elementor-widget-text-editor\" data-id=\"6ea13b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPodczas zaj\u0119\u0107 skupimy si\u0119 przede wszystkim na pozaniu Panelu Gospodarstw Domowych oraz Panelu Handlu Detaliczego &#8211; pokazuj\u0105cych obraz rynku FMGC. Dowiesz si\u0119 kiedy warto si\u0119ga\u0107 po dane panelowe, czym r\u00f3\u017cni\u0105 si\u0119 dane z obu Paneli oraz jak\u0105 wiedz\u0119 o rynku mog\u0105 dostarcza\u0107 zar\u00f3wno dla producent\u00f3w, jak i detalist\u00f3w. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8abeae4 elementor-widget elementor-widget-heading\" data-id=\"8abeae4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Kluczowe poj\u0119cia i zagadnienia <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f036ee elementor-widget elementor-widget-text-editor\" data-id=\"7f036ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tbadania panelowe, wolumen i warto\u015b\u0107 sprzeda\u017cy, dystrybucja, penetracja, cz\u0119stotliwo\u015b\u0107 zakupu\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dcc478 elementor-widget elementor-widget-heading\" data-id=\"7dcc478\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Umiej\u0119tno\u015bci, jakie wynios\u0105 z zaj\u0119\u0107 uczestnicy: <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6887bcf elementor-widget elementor-widget-text-editor\" data-id=\"6887bcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li>Co oznaczaj\u0105 podstawowe wska\u017aniki?<\/li>\n \t<li>Na jakie pytania biznesowe odpowiadaj\u0105 dane z obu \u017ar\u00f3de\u0142? <\/li>\n \t<li>Na jakie problemy badawcze mo\u017ce odpowiedzie\u0107 ka\u017cde z podej\u015b\u0107? <\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25018f4 elementor-widget elementor-widget-heading\" data-id=\"25018f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Program: <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-baa3717 elementor-widget elementor-widget-text-editor\" data-id=\"baa3717\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol>\n \t<li>Podobie\u0144stwa i r\u00f3\u017cnice mi\u0119dzy Panelem Gospodarstw Domowych a Panelem Handlu Detalicznego <\/li>\n \t<li>Podstawowe fakty \u2013 ich interpretacja i wykorzystanie<\/li>\n \t<li>\u0106wiczenia praktyczne na business case\u2019ach <\/li>\n \t\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8c81f04\" data-id=\"8c81f04\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-257a3b4 elementor-widget elementor-widget-image\" data-id=\"257a3b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/ptbrio.pl\/szkola\/wp-content\/uploads\/2023\/12\/t_gebarowska.jpg\" class=\"attachment-large size-large wp-image-1442\" alt=\"\" srcset=\"https:\/\/ptbrio.pl\/szkola\/wp-content\/uploads\/2023\/12\/t_gebarowska.jpg 250w, https:\/\/ptbrio.pl\/szkola\/wp-content\/uploads\/2023\/12\/t_gebarowska-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ada1a39 elementor-widget elementor-widget-heading\" data-id=\"ada1a39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Aleksandra G\u0119barowska<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec1752e elementor-widget elementor-widget-heading\" data-id=\"ec1752e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">NIQ<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90ab105 elementor-widget elementor-widget-html\" data-id=\"90ab105\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tBadaczka rynku z wyboru i wykszta\u0142cenia, cz\u0142onkini zarz\u0105du PTBRiO. Absolwentka socjologii UJ na specjalizacji: badanie rynku i analiza polityk publicznych. Uko\u0144czy\u0142a tak\u017ce pedagogik\u0119 o specjalno\u015bci: animacja spo\u0142eczno-kulturowa. Wcze\u015bniej realizowa\u0142a badania panelowe w GfK Polonia, a obecnie z NIQ, gdzie w ramach zespo\u0142u Consulting & Analytic Insights wspiera klient\u00f3w z bran\u017cy FMCG w obszarze analiz rynkowych oraz trend\u00f3w konsumenckich.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d019ad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d019ad\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7507d9d\" data-id=\"7507d9d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-64c6750 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"64c6750\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4a45adc\" data-id=\"4a45adc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-469321b elementor-widget elementor-widget-text-editor\" data-id=\"469321b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCENA EARLY BIRD do 03.05.2025 r.:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-103d61e elementor-widget elementor-widget-image\" data-id=\"103d61e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"279\" height=\"190\" src=\"https:\/\/ptbrio.pl\/szkola\/wp-content\/uploads\/2024\/01\/cena_single.jpg\" class=\"attachment-large size-large wp-image-2363\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c956e67 elementor-widget elementor-widget-text-editor\" data-id=\"c956e67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tceny netto\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-1157075\" data-id=\"1157075\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb6a20a elementor-align-center elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"cb6a20a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/zgloszenia.ora.pl\/event\/szkolenie-ptbrio-online-panelowe-ra\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">ZG\u0141O\u015a SI\u0118<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-ee1b466\" data-id=\"ee1b466\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ad154e elementor-widget elementor-widget-text-editor\" data-id=\"2ad154e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>W CENIE: udzia\u0142 w szkoleniu, materia\u0142y elektroniczne, certyfikat elektroniczny<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>BLOK: RETAIL17.052025 BADANIA PANELOWE 4h 09:00-13:00, zaj\u0119cia ON-LINE (Zoom) Opis zaj\u0119\u0107 Podczas zaj\u0119\u0107 skupimy si\u0119 przede wszystkim na pozaniu Panelu Gospodarstw Domowych oraz Panelu Handlu Detaliczego &#8211; pokazuj\u0105cych obraz rynku FMGC. 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