{"id":3143,"date":"2025-01-31T13:34:45","date_gmt":"2025-01-31T12:34:45","guid":{"rendered":"https:\/\/ptbrio.pl\/szkola\/?page_id=3143"},"modified":"2025-01-31T13:38:34","modified_gmt":"2025-01-31T12:38:34","slug":"semiotyka","status":"publish","type":"page","link":"https:\/\/ptbrio.pl\/szkola\/semiotyka\/","title":{"rendered":"SEMIOTYKA"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\tBLOK: KOMUNIKACJA\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t11.04\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t2025\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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SEMIOTYKA 4h<\/span> <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t09:00-13:00, zaj\u0119cia ON-LINE (Zoom)\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Opis zaj\u0119\u0107 <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tSpojrzenie na komunikacj\u0119 z perspektywy kulturowej. W jaki spos\u00f3b narz\u0119dzia semiotyczne pozwalaj\u0105 oceni\u0107 zgodno\u015b\u0107 komunikacji z za\u0142o\u017conym celem strategicznym czy jej adekwatno\u015b\u0107 i dobre wpasowanie w kultur\u0119. Jak kultura mo\u017ce inspirowa\u0107 komunikacj\u0119? Jak j\u0119zyk, kody komunikacyjne wp\u0142ywaj\u0105 na postrzeganie marki? Jak zmienia si\u0119 j\u0119zyk marki i jego kulturowa adekwatno\u015b\u0107? \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Kluczowe poj\u0119cia i zagadnienia <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tKultura, komunikacja, semiotyk\u0105, kody komunikacyjne i kulturowe, komunikacja rezydualna, dominuj\u0105ca i emergentna. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Umiej\u0119tno\u015bci, jakie wynios\u0105 z zaj\u0119\u0107 uczestnicy: <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tSpojrzenie na dzia\u0142ania komunikacyjne marki z punktu widzenia kultury. Zrozumienie w jaki spos\u00f3b marka z u\u017cyciem wzorc\u00f3w kulturowych komunikuje si\u0119 z odbiorcami. Na czym polega badanie semiotyczne komunikacji marki. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Program: <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n \t
  1. Rola kultury w dzia\u0142aniu marek. <\/li>\n \t
  2. Badania semiotyczne a badania konsumenckie <\/li>\n \t
  3. Semiotyczna diagnoza komunikacji <\/li>\n \t
  4. Kultura jako \u017ar\u00f3d\u0142o inspiracji dla komunikacji <\/li>\n \t\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    Paulina
    Goch-Kenawy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    CultureTellers <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\tWsp\u00f3\u0142za\u0142o\u017cycielka CultureTellers \u2013 agencji \u0142\u0105cz\u0105cej perspektyw\u0119 kulturow\u0105 z tworzeniem rozwi\u0105za\u0144 w obszarze marketingu. Semiotyczka, filozofka, badaczka kultury i konsultantka z szesnastoletnim do\u015bwiadczeniem rynkowym. \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\tAutorka licznych artyku\u0142\u00f3w, a tak\u017ce wyst\u0105pie\u0144 na temat kszta\u0142towania strategii i dzia\u0142a\u0144 marek w oparciu o wiedz\u0119 p\u0142yn\u0105c\u0105 z otaczaj\u0105cej nas rzeczywisto\u015bci kulturowej. Dotychczas doradza\u0142a markom z obszar\u00f3w FMCG, finans\u00f3w, farmaceutyk\u00f3w, telekomunikacyjnego. Bra\u0142a r\u00f3wnie\u017c udzia\u0142 w projektach realizowanych na potrzeby instytucji publicznych. \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    \n\t\t\t\t\t\t\t\t\tCENA EARLY BIRD do 28.03.2025 r.:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\t\t\tceny netto\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tZG\u0141O\u015a SI\u0118<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    W CENIE: udzia\u0142 w szkoleniu, materia\u0142y elektroniczne, certyfikat elektroniczny<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    BLOK: KOMUNIKACJA11.042025 SEMIOTYKA 4h 09:00-13:00, zaj\u0119cia ON-LINE (Zoom) Opis zaj\u0119\u0107 Spojrzenie na komunikacj\u0119 z perspektywy kulturowej. W jaki spos\u00f3b narz\u0119dzia semiotyczne pozwalaj\u0105 oceni\u0107 zgodno\u015b\u0107 komunikacji z za\u0142o\u017conym celem strategicznym czy jej adekwatno\u015b\u0107 i dobre wpasowanie w kultur\u0119. Jak kultura mo\u017ce inspirowa\u0107 komunikacj\u0119? Jak j\u0119zyk, kody komunikacyjne wp\u0142ywaj\u0105 na postrzeganie marki? Jak zmienia si\u0119 j\u0119zyk marki […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-3143","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/ptbrio.pl\/szkola\/wp-json\/wp\/v2\/pages\/3143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ptbrio.pl\/szkola\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ptbrio.pl\/szkola\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ptbrio.pl\/szkola\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ptbrio.pl\/szkola\/wp-json\/wp\/v2\/comments?post=3143"}],"version-history":[{"count":4,"href":"https:\/\/ptbrio.pl\/szkola\/wp-json\/wp\/v2\/pages\/3143\/revisions"}],"predecessor-version":[{"id":3148,"href":"https:\/\/ptbrio.pl\/szkola\/wp-json\/wp\/v2\/pages\/3143\/revisions\/3148"}],"wp:attachment":[{"href":"https:\/\/ptbrio.pl\/szkola\/wp-json\/wp\/v2\/media?parent=3143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}