{"id":3143,"date":"2025-01-31T13:34:45","date_gmt":"2025-01-31T12:34:45","guid":{"rendered":"https:\/\/ptbrio.pl\/szkola\/?page_id=3143"},"modified":"2025-01-31T13:38:34","modified_gmt":"2025-01-31T12:38:34","slug":"semiotyka","status":"publish","type":"page","link":"https:\/\/ptbrio.pl\/szkola\/semiotyka\/","title":{"rendered":"SEMIOTYKA"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3143\" class=\"elementor elementor-3143\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5584959 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5584959\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-51e54ae\" data-id=\"51e54ae\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d151d07 elementor-widget elementor-widget-text-editor\" data-id=\"d151d07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" style=\"height: 40px; width: auto; margin-right: 20px;\" src=\"https:\/\/ptbrio.pl\/szkola\/wp-content\/uploads\/2024\/01\/komunikacja.jpg\" \/>BLOK: KOMUNIKACJA\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-36f3096 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"36f3096\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c3e11fc\" data-id=\"c3e11fc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2777103 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2777103\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0f5375a\" data-id=\"0f5375a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e7c2988 elementor-widget elementor-widget-text-editor\" data-id=\"e7c2988\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t11.04\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcc1385 elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"dcc1385\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t2025\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d38d685\" data-id=\"d38d685\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b594671 elementor-widget elementor-widget-heading\" data-id=\"b594671\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SEMIOTYKA <span class=\"giz_godzin\">4h<\/span> <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b96c357 elementor-widget elementor-widget-text-editor\" data-id=\"b96c357\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t09:00-13:00, zaj\u0119cia ON-LINE (Zoom)\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-2156af4 elementor-widget elementor-widget-heading\" data-id=\"2156af4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Opis zaj\u0119\u0107 <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ea13b4 elementor-widget elementor-widget-text-editor\" data-id=\"6ea13b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSpojrzenie na komunikacj\u0119 z perspektywy kulturowej. W jaki spos\u00f3b narz\u0119dzia semiotyczne pozwalaj\u0105 oceni\u0107 zgodno\u015b\u0107 komunikacji z za\u0142o\u017conym celem strategicznym czy jej adekwatno\u015b\u0107 i dobre wpasowanie w kultur\u0119. Jak kultura mo\u017ce inspirowa\u0107 komunikacj\u0119? Jak j\u0119zyk, kody komunikacyjne wp\u0142ywaj\u0105 na postrzeganie marki? Jak zmienia si\u0119 j\u0119zyk marki i jego kulturowa adekwatno\u015b\u0107? \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8abeae4 elementor-widget elementor-widget-heading\" data-id=\"8abeae4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Kluczowe poj\u0119cia i zagadnienia <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f036ee elementor-widget elementor-widget-text-editor\" data-id=\"7f036ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tKultura, komunikacja, semiotyk\u0105, kody komunikacyjne i kulturowe, komunikacja rezydualna, dominuj\u0105ca i emergentna. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dcc478 elementor-widget elementor-widget-heading\" data-id=\"7dcc478\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Umiej\u0119tno\u015bci, jakie wynios\u0105 z zaj\u0119\u0107 uczestnicy: <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6887bcf elementor-widget elementor-widget-text-editor\" data-id=\"6887bcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSpojrzenie na dzia\u0142ania komunikacyjne marki z punktu widzenia kultury. Zrozumienie w jaki spos\u00f3b marka z u\u017cyciem wzorc\u00f3w kulturowych komunikuje si\u0119 z odbiorcami. Na czym polega badanie semiotyczne komunikacji marki. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25018f4 elementor-widget elementor-widget-heading\" data-id=\"25018f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Program: <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-baa3717 elementor-widget elementor-widget-text-editor\" data-id=\"baa3717\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol>\n \t<li>Rola kultury w dzia\u0142aniu marek. <\/li>\n \t<li>Badania semiotyczne a badania konsumenckie <\/li>\n \t<li>Semiotyczna diagnoza komunikacji <\/li>\n \t<li> Kultura jako \u017ar\u00f3d\u0142o inspiracji dla komunikacji <\/li>\n \t\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8c81f04\" data-id=\"8c81f04\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-257a3b4 elementor-widget elementor-widget-image\" data-id=\"257a3b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/ptbrio.pl\/szkola\/wp-content\/uploads\/2023\/12\/t_goch.jpg\" class=\"attachment-large size-large wp-image-1443\" alt=\"\" srcset=\"https:\/\/ptbrio.pl\/szkola\/wp-content\/uploads\/2023\/12\/t_goch.jpg 250w, https:\/\/ptbrio.pl\/szkola\/wp-content\/uploads\/2023\/12\/t_goch-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ada1a39 elementor-widget elementor-widget-heading\" data-id=\"ada1a39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Paulina<BR>Goch-Kenawy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a74fec elementor-widget elementor-widget-heading\" data-id=\"8a74fec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CultureTellers <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90ab105 elementor-widget elementor-widget-html\" data-id=\"90ab105\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tWsp\u00f3\u0142za\u0142o\u017cycielka CultureTellers \u2013 agencji \u0142\u0105cz\u0105cej perspektyw\u0119 kulturow\u0105 z tworzeniem rozwi\u0105za\u0144 w obszarze marketingu. Semiotyczka, filozofka, badaczka kultury i konsultantka z szesnastoletnim do\u015bwiadczeniem rynkowym.  \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35b7d67 elementor-widget elementor-widget-html\" data-id=\"35b7d67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tAutorka licznych artyku\u0142\u00f3w, a tak\u017ce wyst\u0105pie\u0144 na temat kszta\u0142towania strategii i dzia\u0142a\u0144 marek w oparciu o wiedz\u0119 p\u0142yn\u0105c\u0105 z otaczaj\u0105cej nas rzeczywisto\u015bci kulturowej. Dotychczas doradza\u0142a markom z obszar\u00f3w FMCG, finans\u00f3w, farmaceutyk\u00f3w, telekomunikacyjnego. Bra\u0142a r\u00f3wnie\u017c udzia\u0142 w projektach realizowanych na potrzeby instytucji publicznych. \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d019ad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d019ad\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7507d9d\" data-id=\"7507d9d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-64c6750 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"64c6750\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4a45adc\" data-id=\"4a45adc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-469321b elementor-widget elementor-widget-text-editor\" data-id=\"469321b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCENA EARLY BIRD do 28.03.2025 r.:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-103d61e elementor-widget elementor-widget-image\" data-id=\"103d61e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"279\" height=\"190\" src=\"https:\/\/ptbrio.pl\/szkola\/wp-content\/uploads\/2024\/01\/cena_single.jpg\" class=\"attachment-large size-large wp-image-2363\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c956e67 elementor-widget elementor-widget-text-editor\" data-id=\"c956e67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tceny netto\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-1157075\" data-id=\"1157075\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb6a20a elementor-align-center elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"cb6a20a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/zgloszenia.ora.pl\/event\/szkolenie-ptbrio-online-semiotyka\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">ZG\u0141O\u015a SI\u0118<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-ee1b466\" data-id=\"ee1b466\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ad154e elementor-widget elementor-widget-text-editor\" data-id=\"2ad154e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>W CENIE: udzia\u0142 w szkoleniu, materia\u0142y elektroniczne, certyfikat elektroniczny<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>BLOK: KOMUNIKACJA11.042025 SEMIOTYKA 4h 09:00-13:00, zaj\u0119cia ON-LINE (Zoom) Opis zaj\u0119\u0107 Spojrzenie na komunikacj\u0119 z perspektywy kulturowej. W jaki spos\u00f3b narz\u0119dzia semiotyczne pozwalaj\u0105 oceni\u0107 zgodno\u015b\u0107 komunikacji z za\u0142o\u017conym celem strategicznym czy jej adekwatno\u015b\u0107 i dobre wpasowanie w kultur\u0119. Jak kultura mo\u017ce inspirowa\u0107 komunikacj\u0119? Jak j\u0119zyk, kody komunikacyjne wp\u0142ywaj\u0105 na postrzeganie marki? Jak zmienia si\u0119 j\u0119zyk marki [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-3143","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"BLOK: KOMUNIKACJA 11.04 2025 SEMIOTYKA 4h 09:00-13:00, zaj\u0119cia ON-LINE (Zoom) Opis zaj\u0119\u0107 Spojrzenie na komunikacj\u0119 z perspektywy kulturowej. W jaki spos\u00f3b narz\u0119dzia semiotyczne pozwalaj\u0105 oceni\u0107 zgodno\u015b\u0107 komunikacji z za\u0142o\u017conym celem strategicznym czy jej adekwatno\u015b\u0107 i dobre wpasowanie w kultur\u0119. Jak kultura mo\u017ce inspirowa\u0107 komunikacj\u0119? Jak j\u0119zyk, kody komunikacyjne wp\u0142ywaj\u0105 na postrzeganie marki? Jak zmienia si\u0119\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/ptbrio.pl\/szkola\/semiotyka\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"pl_PL\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Szko\u0142a Insight\u00f3w PTBRiO Kompleksowy kurs metodologii i technik badawczych.\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"SEMIOTYKA - Szko\u0142a Insight\u00f3w PTBRiO\" \/>\n\t\t<meta property=\"og:description\" content=\"BLOK: KOMUNIKACJA 11.04 2025 SEMIOTYKA 4h 09:00-13:00, zaj\u0119cia ON-LINE (Zoom) Opis zaj\u0119\u0107 Spojrzenie na komunikacj\u0119 z perspektywy kulturowej. W jaki spos\u00f3b narz\u0119dzia semiotyczne pozwalaj\u0105 oceni\u0107 zgodno\u015b\u0107 komunikacji z za\u0142o\u017conym celem strategicznym czy jej adekwatno\u015b\u0107 i dobre wpasowanie w kultur\u0119. Jak kultura mo\u017ce inspirowa\u0107 komunikacj\u0119? Jak j\u0119zyk, kody komunikacyjne wp\u0142ywaj\u0105 na postrzeganie marki? Jak zmienia si\u0119\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/ptbrio.pl\/szkola\/semiotyka\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/ptbrio.pl\/szkola\/wp-content\/uploads\/2023\/12\/szkola_og.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/ptbrio.pl\/szkola\/wp-content\/uploads\/2023\/12\/szkola_og.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1640\" \/>\n\t\t<meta property=\"og:image:height\" content=\"856\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2025-01-31T12:34:45+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2025-01-31T12:38:34+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"SEMIOTYKA - Szko\u0142a Insight\u00f3w PTBRiO\" \/>\n\t\t<meta name=\"twitter:description\" content=\"BLOK: KOMUNIKACJA 11.04 2025 SEMIOTYKA 4h 09:00-13:00, zaj\u0119cia ON-LINE (Zoom) Opis zaj\u0119\u0107 Spojrzenie na komunikacj\u0119 z perspektywy kulturowej. W jaki spos\u00f3b narz\u0119dzia semiotyczne pozwalaj\u0105 oceni\u0107 zgodno\u015b\u0107 komunikacji z za\u0142o\u017conym celem strategicznym czy jej adekwatno\u015b\u0107 i dobre wpasowanie w kultur\u0119. Jak kultura mo\u017ce inspirowa\u0107 komunikacj\u0119? Jak j\u0119zyk, kody komunikacyjne wp\u0142ywaj\u0105 na postrzeganie marki? Jak zmienia si\u0119\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/ptbrio.pl\/szkola\/wp-content\/uploads\/2023\/12\/szkola_og.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ptbrio.pl\\\/szkola\\\/semiotyka\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/ptbrio.pl\\\/szkola#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/ptbrio.pl\\\/szkola\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/ptbrio.pl\\\/szkola\\\/semiotyka\\\/#listItem\",\"name\":\"SEMIOTYKA\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/ptbrio.pl\\\/szkola\\\/semiotyka\\\/#listItem\",\"position\":2,\"name\":\"SEMIOTYKA\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/ptbrio.pl\\\/szkola#listItem\",\"name\":\"Home\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/ptbrio.pl\\\/szkola\\\/#organization\",\"name\":\"Szko\\u0142a Consumer Intelligence\",\"description\":\"Kompleksowy kurs metodologii i technik badawczych, pokazuj\\u0105cy rol\\u0119 insight\\u00f3w na wszystkich etapach \\u0142a\\u0144cucha warto\\u015bci.\",\"url\":\"https:\\\/\\\/ptbrio.pl\\\/szkola\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/ptbrio.pl\\\/szkola\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/fav_ico.png\",\"@id\":\"https:\\\/\\\/ptbrio.pl\\\/szkola\\\/semiotyka\\\/#organizationLogo\",\"width\":1200,\"height\":900},\"image\":{\"@id\":\"https:\\\/\\\/ptbrio.pl\\\/szkola\\\/semiotyka\\\/#organizationLogo\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ptbrio.pl\\\/szkola\\\/semiotyka\\\/#webpage\",\"url\":\"https:\\\/\\\/ptbrio.pl\\\/szkola\\\/semiotyka\\\/\",\"name\":\"SEMIOTYKA - Szko\\u0142a Insight\\u00f3w PTBRiO\",\"description\":\"BLOK: KOMUNIKACJA 11.04 2025 SEMIOTYKA 4h 09:00-13:00, zaj\\u0119cia ON-LINE (Zoom) Opis zaj\\u0119\\u0107 Spojrzenie na komunikacj\\u0119 z perspektywy kulturowej. W jaki spos\\u00f3b narz\\u0119dzia semiotyczne pozwalaj\\u0105 oceni\\u0107 zgodno\\u015b\\u0107 komunikacji z za\\u0142o\\u017conym celem strategicznym czy jej adekwatno\\u015b\\u0107 i dobre wpasowanie w kultur\\u0119. Jak kultura mo\\u017ce inspirowa\\u0107 komunikacj\\u0119? Jak j\\u0119zyk, kody komunikacyjne wp\\u0142ywaj\\u0105 na postrzeganie marki? Jak zmienia si\\u0119\",\"inLanguage\":\"pl-PL\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ptbrio.pl\\\/szkola\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ptbrio.pl\\\/szkola\\\/semiotyka\\\/#breadcrumblist\"},\"datePublished\":\"2025-01-31T13:34:45+01:00\",\"dateModified\":\"2025-01-31T13:38:34+01:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ptbrio.pl\\\/szkola\\\/#website\",\"url\":\"https:\\\/\\\/ptbrio.pl\\\/szkola\\\/\",\"name\":\"Szko\\u0142a Consumer Intelligence\",\"description\":\"Kompleksowy kurs metodologii i technik badawczych, pokazuj\\u0105cy rol\\u0119 insight\\u00f3w na wszystkich etapach \\u0142a\\u0144cucha warto\\u015bci.\",\"inLanguage\":\"pl-PL\",\"publisher\":{\"@id\":\"https:\\\/\\\/ptbrio.pl\\\/szkola\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"SEMIOTYKA - Szko\u0142a Insight\u00f3w PTBRiO","description":"BLOK: KOMUNIKACJA 11.04 2025 SEMIOTYKA 4h 09:00-13:00, zaj\u0119cia ON-LINE (Zoom) Opis zaj\u0119\u0107 Spojrzenie na komunikacj\u0119 z perspektywy kulturowej. W jaki spos\u00f3b narz\u0119dzia semiotyczne pozwalaj\u0105 oceni\u0107 zgodno\u015b\u0107 komunikacji z za\u0142o\u017conym celem strategicznym czy jej adekwatno\u015b\u0107 i dobre wpasowanie w kultur\u0119. Jak kultura mo\u017ce inspirowa\u0107 komunikacj\u0119? Jak j\u0119zyk, kody komunikacyjne wp\u0142ywaj\u0105 na postrzeganie marki? Jak zmienia si\u0119","canonical_url":"https:\/\/ptbrio.pl\/szkola\/semiotyka\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/ptbrio.pl\/szkola\/semiotyka\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/ptbrio.pl\/szkola#listItem","position":1,"name":"Home","item":"https:\/\/ptbrio.pl\/szkola","nextItem":{"@type":"ListItem","@id":"https:\/\/ptbrio.pl\/szkola\/semiotyka\/#listItem","name":"SEMIOTYKA"}},{"@type":"ListItem","@id":"https:\/\/ptbrio.pl\/szkola\/semiotyka\/#listItem","position":2,"name":"SEMIOTYKA","previousItem":{"@type":"ListItem","@id":"https:\/\/ptbrio.pl\/szkola#listItem","name":"Home"}}]},{"@type":"Organization","@id":"https:\/\/ptbrio.pl\/szkola\/#organization","name":"Szko\u0142a Consumer Intelligence","description":"Kompleksowy kurs metodologii i technik badawczych, pokazuj\u0105cy rol\u0119 insight\u00f3w na wszystkich etapach \u0142a\u0144cucha warto\u015bci.","url":"https:\/\/ptbrio.pl\/szkola\/","logo":{"@type":"ImageObject","url":"https:\/\/ptbrio.pl\/szkola\/wp-content\/uploads\/2023\/11\/fav_ico.png","@id":"https:\/\/ptbrio.pl\/szkola\/semiotyka\/#organizationLogo","width":1200,"height":900},"image":{"@id":"https:\/\/ptbrio.pl\/szkola\/semiotyka\/#organizationLogo"}},{"@type":"WebPage","@id":"https:\/\/ptbrio.pl\/szkola\/semiotyka\/#webpage","url":"https:\/\/ptbrio.pl\/szkola\/semiotyka\/","name":"SEMIOTYKA - Szko\u0142a Insight\u00f3w PTBRiO","description":"BLOK: KOMUNIKACJA 11.04 2025 SEMIOTYKA 4h 09:00-13:00, zaj\u0119cia ON-LINE (Zoom) Opis zaj\u0119\u0107 Spojrzenie na komunikacj\u0119 z perspektywy kulturowej. W jaki spos\u00f3b narz\u0119dzia semiotyczne pozwalaj\u0105 oceni\u0107 zgodno\u015b\u0107 komunikacji z za\u0142o\u017conym celem strategicznym czy jej adekwatno\u015b\u0107 i dobre wpasowanie w kultur\u0119. Jak kultura mo\u017ce inspirowa\u0107 komunikacj\u0119? Jak j\u0119zyk, kody komunikacyjne wp\u0142ywaj\u0105 na postrzeganie marki? Jak zmienia si\u0119","inLanguage":"pl-PL","isPartOf":{"@id":"https:\/\/ptbrio.pl\/szkola\/#website"},"breadcrumb":{"@id":"https:\/\/ptbrio.pl\/szkola\/semiotyka\/#breadcrumblist"},"datePublished":"2025-01-31T13:34:45+01:00","dateModified":"2025-01-31T13:38:34+01:00"},{"@type":"WebSite","@id":"https:\/\/ptbrio.pl\/szkola\/#website","url":"https:\/\/ptbrio.pl\/szkola\/","name":"Szko\u0142a Consumer Intelligence","description":"Kompleksowy kurs metodologii i technik badawczych, pokazuj\u0105cy rol\u0119 insight\u00f3w na wszystkich etapach \u0142a\u0144cucha warto\u015bci.","inLanguage":"pl-PL","publisher":{"@id":"https:\/\/ptbrio.pl\/szkola\/#organization"}}]},"og:locale":"pl_PL","og:site_name":"Szko\u0142a Insight\u00f3w PTBRiO Kompleksowy kurs metodologii i technik badawczych.","og:type":"article","og:title":"SEMIOTYKA - Szko\u0142a Insight\u00f3w PTBRiO","og:description":"BLOK: KOMUNIKACJA 11.04 2025 SEMIOTYKA 4h 09:00-13:00, zaj\u0119cia ON-LINE (Zoom) Opis zaj\u0119\u0107 Spojrzenie na komunikacj\u0119 z perspektywy kulturowej. W jaki spos\u00f3b narz\u0119dzia semiotyczne pozwalaj\u0105 oceni\u0107 zgodno\u015b\u0107 komunikacji z za\u0142o\u017conym celem strategicznym czy jej adekwatno\u015b\u0107 i dobre wpasowanie w kultur\u0119. Jak kultura mo\u017ce inspirowa\u0107 komunikacj\u0119? Jak j\u0119zyk, kody komunikacyjne wp\u0142ywaj\u0105 na postrzeganie marki? Jak zmienia si\u0119","og:url":"https:\/\/ptbrio.pl\/szkola\/semiotyka\/","og:image":"https:\/\/ptbrio.pl\/szkola\/wp-content\/uploads\/2023\/12\/szkola_og.jpg","og:image:secure_url":"https:\/\/ptbrio.pl\/szkola\/wp-content\/uploads\/2023\/12\/szkola_og.jpg","og:image:width":1640,"og:image:height":856,"article:published_time":"2025-01-31T12:34:45+00:00","article:modified_time":"2025-01-31T12:38:34+00:00","twitter:card":"summary_large_image","twitter:title":"SEMIOTYKA - Szko\u0142a Insight\u00f3w PTBRiO","twitter:description":"BLOK: KOMUNIKACJA 11.04 2025 SEMIOTYKA 4h 09:00-13:00, zaj\u0119cia ON-LINE (Zoom) Opis zaj\u0119\u0107 Spojrzenie na komunikacj\u0119 z perspektywy kulturowej. W jaki spos\u00f3b narz\u0119dzia semiotyczne pozwalaj\u0105 oceni\u0107 zgodno\u015b\u0107 komunikacji z za\u0142o\u017conym celem strategicznym czy jej adekwatno\u015b\u0107 i dobre wpasowanie w kultur\u0119. Jak kultura mo\u017ce inspirowa\u0107 komunikacj\u0119? Jak j\u0119zyk, kody komunikacyjne wp\u0142ywaj\u0105 na postrzeganie marki? Jak zmienia si\u0119","twitter:image":"https:\/\/ptbrio.pl\/szkola\/wp-content\/uploads\/2023\/12\/szkola_og.jpg"},"aioseo_meta_data":{"post_id":"3143","title":null,"description":null,"keywords":null,"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"WebPage","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2025-01-31 12:34:46","updated":"2026-02-17 10:25:20","focus_keyword":null,"additional_keywords":null,"truseo_locale":null,"seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/ptbrio.pl\/szkola\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tSEMIOTYKA\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/ptbrio.pl\/szkola"},{"label":"SEMIOTYKA","link":"https:\/\/ptbrio.pl\/szkola\/semiotyka\/"}],"_links":{"self":[{"href":"https:\/\/ptbrio.pl\/szkola\/wp-json\/wp\/v2\/pages\/3143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ptbrio.pl\/szkola\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ptbrio.pl\/szkola\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ptbrio.pl\/szkola\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ptbrio.pl\/szkola\/wp-json\/wp\/v2\/comments?post=3143"}],"version-history":[{"count":4,"href":"https:\/\/ptbrio.pl\/szkola\/wp-json\/wp\/v2\/pages\/3143\/revisions"}],"predecessor-version":[{"id":3148,"href":"https:\/\/ptbrio.pl\/szkola\/wp-json\/wp\/v2\/pages\/3143\/revisions\/3148"}],"wp:attachment":[{"href":"https:\/\/ptbrio.pl\/szkola\/wp-json\/wp\/v2\/media?parent=3143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}